I found this stuff while perusing around - it's available online, at "Murrays Discount Auto Parts", and at Ace Hardware. Check local distributors thingee on the website.
303 Products, Inc.: 303 Aerospace Protectant Protects Rubber Tires - Tire Tech Facts
Works great. It's not greasy / slippery like amor-all or various other 'shiney tire' stuff.
Seems like they put a great deal of effort into R&D, and developed a real "protectorant" Vs a way to make your tires shiney and slippery.
I'll keep all informed as to long term use, but so far, it looks like a very good, functional and sensible product. Tires look "new", not fake new?
Obviously for sidewalls only. It doesn't state specifically, and it's not greasy, but for what it's worth, I wouldn't spray it on the pavement contact areas of the tire. Common sense.
A good write up on tire life as well.
Ride Safe!

