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Dexter Ford fired from Motorcyclist

This is a discussion on Dexter Ford fired from Motorcyclist within the Chat and Banter forums, part of the TheBoard category; Been trying to decide which mag to drop Motorcyclist or Cycle World due to redundancy. I was leaning to dropping ...

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Old 07-08-2010   #1
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Dexter Ford fired from Motorcyclist

Been trying to decide which mag to drop Motorcyclist or Cycle World due to redundancy. I was leaning to dropping CW but after reading this it will be MC.

When Dexter Ford wrote his "Blowing the Lid Off" article exposing faulty Snell ratings testing it was the best piece of journalism to come out in a bike rag in decades. Motorcyclist deserved much praise for publishing it and losing untold dollars in ad revenue.

Now editor in chief Brian Catterson has shown his true colors in sacking Ford. He has bowed to the corporate types and revealed a total lack of integrity. I will not renew my subscription that is due next month.

Leaked docs show Motorcyclist caved to advertiser pressure, fired editor - Hell For Leather
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Last edited by Speedtrip; 07-08-2010 at 08:43 PM.
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Old 07-08-2010   #2
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Re: Dexter Ford fired from Motorcyclist

I went through a few articles and read the leaked email chain.

The advertising relationship doesn't surprise me. Traditional print media advertising is targeted to the subject of the magazine and it's intended audience. Advertising Sales represents relationships with companies that cater to the industry, or complimentary businesses; whatever represents their best/experienced judgment.

I don't believe Motorcyclist should stop printing and go online-only, but these kinds of stories are going to push the online-media model more.
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Old 07-08-2010   #3
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Re: Dexter Ford fired from Motorcyclist

Quote:
Originally Posted by motowebmaster View Post
The advertising relationship doesn't surprise me. Traditional print media advertising is targeted to the subject of the magazine and it's intended audience. Advertising Sales represents relationships with companies that cater to the industry, or complimentary businesses; whatever represents their best/experienced judgment.

True and even more true when it comes to motorcycle magazines. Thats why I thought 'Blowing the Lid Off' was such a great article and took guts to print. I'll even give MC a link because it is something every rider should read.

Helmet Performance: Blowing the Lid Off - Motorcyclist magazine
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Old 07-08-2010   #4
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Re: Dexter Ford fired from Motorcyclist

The past few months I praised Cycle World, and new editor Mark Hoyer, but he (they) too dissapointed me tenfold in their most recent issue.

Hoyer published a horrible and irresponsible opening editorial going on and on about how it's "O.K." to ride without any protective gear, and I also noted that they had gravitated back to poking fun at "letters to the Editor" submittors, printed juvenile and lame blarbs from the horrid CW Forum posts, and generally displayed a total lack of responsibility and respect for any intelligent, over 12 year old, reader.

Whether or not someone wants to ride without a helmet and / or protective clothing is obviously a very personal choice, and in a few states left totally up to the rider. We do NOT need well known periodicals that are respected in the field to fuel further thoughts of human beings travelling 90 MPH through space, sans helmet, expecting no harm, and encouraging unfounded and harmful (read fatal) feelings of "biker" immortality. Again, the word "Freedom" gets twisted and badly misinterpreted

When an individual accepts a position of authority and responsibility, and is compensated generously to bring forth knowledge, wisdom, and leadership by example, that person needs to either contain his opinions, actions and comments to an intelligent, mature and pragmatic level, or step down.

What now? I need to cancel my (since 1978!) subscription to CW? No problem, the wife got me a subscription to RoadRunner for Fathers Day. Now THERE is a very responsible, very mature magazine to sink your teeth into! No leather fringe, no chrome googaws, no insults tossed at the very people that provide your income and level of lifestyle, just practical, precise and useful motorcycle reading.

Ride (and read) Safe!

Bob
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Last edited by The Prophet; 07-08-2010 at 10:18 PM.
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Old 07-17-2010   #5
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Re: Dexter Ford fired from Motorcyclist

A hangover from the last issue of Cycle World, where the Chief Editor (Mark Hoyer) suggested to the "world" that riding without protective gear is... OK.

Recent damaging quote from a CW Forum poster...

"A lot of "unavoidable" accidents actually are avoidable with proper training, mental and physical skills, and regular practice to keep those skills sharp. There is almost no such thing as an unavoidable accident, because there is almost always something a rider can do to either avoid it entirely with proper situational awareness (identifying risks, predicting, identifying escape routes and actions to take), visibility to others, speed, or position, or through hard evasive maneuvers. If you didn't use maximum braking, acceleration, swerving or cornering, then you didn't do everything you could.

That being said, I believe that risk management should be up to the individual..."

This is exactly the type of uneducated, inexperienced, naive B.S. that gets our young, and new riders killed. Always remember, YOU can be the most skilled, most experienced rider in the world. There is no accounting, or preparation for poor drivers, bad drivers, or drunk, distracted drivers. At highway style speeds, things happen in a blink of an eye. That said, this is horrid advice, and should never be taken seriously by any riders, regardless of skill level, or experience. No matter what the "skill level", immortality is unfortunately never reached.

This is not to say that one shouldn't work constantly on improving skills - of course you should. The point is, don't listen to "Instant Know-it-alls" and take what you read on these internet Forums (even my stuff!!!) with an extremely small grain of salt. Perform further research yourself, and draw your own conclusions.

Edit... a day later.

Don't read me wrong. If an individual doesn't want to wear a helmet n' gear - no problem, it's always your personal choice of course, unless dcitated by local law. What IS bad though, is choosing not to wear a helmet, then lecturing / preaching B.S., or fabricating "facts" to justify the personal decision.

Anyone who had been riding long enough, or better yet - often enough (plenty of 5 year old "Harleys" around with almost zero miles on the clock!) to actually "see" and experience the aftermath of a bad accident without gear... wears gear. Period.

When my two sons and I go riding each weekend, we all agree to wear the proper/pragmatic protective gear (or not ride at all sez me), and my "parenting" consists only of always reminding them that it isn't their skills I worry about, it's the dangerous drivers out there we all see every day. Drunks, cell phone users, unlicensed/illegal drivers, young "first day out" new drivers, and 'tail-gatin' socio-paths in a hurry to name just a few. All the riding "skills" in the universe will not protect you from these types, other than choosing not to ride at all... a better choice than 'no gear' perhaps.

Ride Safe (and well protected)!

Bob.

Last edited by The Prophet; 07-18-2010 at 04:24 AM.
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Old 07-17-2010   #6
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Re: Dexter Ford fired from Motorcyclist

Arai responded to the article on the HFL site, in the direct manner they are known for:

A statement from Arai regarding Dexter Ford's dismissal - Hell For Leather

Hey, at least Motorcyclist will now not have to worry about inconsistent ad revenue from Arai. It looks like they just made a commitment.

Dexter appears to be writing articles for the NY Times, made some intense comments about Toyota's image-recovery marketing efforts
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