August 15, 2010
More bad news for the formerly iconic Cycle World magazine:
Soup :: Ex-GP Racer Leisner Named To Head Cycle World :: 08-06-2010
Let's ponder the situation:
A.) An Editor (Mark Hoyer) who in a moment of irresponsibility declares to the motorcycling world the riding without any protective gear at all is fine. One can only think that he was attempting to ingratiate himself to the skull and crossbones sector of the posing (and subscribing!) world.
B.) A continual habit of finding "Letters to the Editor" from newbies or novices that they can ridicule, in-joke, and gang up on the sender. Wouldn't it be more mature to merely ignore the letter, and trash-bin it?
C.) Unbelievably bad "Tech" advice, based upon subjective, opinionated tribal knowledge, that can only be the result of cow-towwing to advertisers. "A .05% increase in HP at 14,000 RPM, for only $4,357.00! This is a great investment!" (say wha"?).
D.) The fantastic, and great writer and diplomat for the entire motorcycling world, Peter Egan, trapped in a periodical that struggles each month to find a niche in the ever changing bike world. Advice: be who you are, what you are best at, and what you used to represent. There are (and have been) a TON of silly, immature, useless half-porn pre-teen directed bike magazines that come n' go every year. Don't join the heap in the trash pile.
E.) The finest Technical writer on the motorcycle planet, Kevin Cameron, also trapped within the pages of a now hopelessly low-tech rag. Oddly, in many issues, someone else writes some lame article or reply that embarrassingly differs from what Cameron just stated in his column. Where's the Editor?
F.) A horrid "Forum" consisting of half a dozen bitter "Know-alls" that somehow the entire Motorcyling Industry passed on! If you read the threads with a sense of humor, I guess it's ok, but if ever any group of basement dwelling keyboard tappers were more full of themselves, the world would implode from the weight! To be read for sadistic (or sarcastic!) fun only.

In the end, a perfect recipe for disaster, which is unfolding. I predict (unless the unbelievable happens) a "new and improved" version of the once solid mag, this time with 95% advertisements, articles and reviews skewed towards the largest dollar advert accounts, more female skin - especially on the cover (sex sells, so they say), and Egan and Cameron suddenly "retiring" more or less, but still publishing freelance.(Read as "resign").
I currently subscribe to Cycle World, RoadRunner, and Motorcyclist magazines, so the loss of CW won't be a big deal, as we've seen this coming for roughly a year now.
Your thoughts?
Ride (and read) Safe!
Bob