I suscribe to "Cycle World", which honestly I only do so to read the monthly coumns by Peter Egan and Kevin Cameron. Both excellent people and writers in my opinion. Great for the Motorcycling world in general.
The CW bike comparisons lately seem bizzare and biased, and the "Technical" expertise otherwise is very suspect, so read and apply with caution say I. Anyway, the latest issue has a cover story on the "new" Triumph Thunderbird, due for release in 2010.
Huh? Wha? I am a Trumph Bonneville owner - and have ridden Triumphs on and off since back in the late 60's - so have ... some... loyalty to the brand, but this directive grinds my gears.
The article talks about how hard the engineers worked to develop this new and radical bike. I've got news for them - a piece of tracing paper and a dull pencil, along with 2 or 3 minutes - would have resulted in the same - a carbon copy of the Yamaha Star. Actually, and embarrasingly - there is an ad for the Star just a few pages prior to the article, and the bikes look absolutely identical. Asleep at the tiller guys? What's "new" about this?
Is Triumph aware that the current market is massively overflowing with second hand "Cruiser Clones", 6 years to 1 year old, with unbelieveably low mileage?
Also, the Thunderbird is price pointed at USD$14,000, while the entry level Star can be had for USD$7,899.
Triumph... "Go your own way"... or should the slogan now be changed to "Follow old stale ideas"?
I can think of a dozen "new" ideas that Triumph could have successfully pursued but didn't, which is probably why I'm not working for Triumph!!
Well, I certainly don't know everything, and probably zip about Marketing research, but I'll predict low sales and interest on this one.
Why not:
Extreme Fuel efficiency
Low, competitive price point ( $7K to $9K)
Unseen before styling
Long range riding comfort
Customer Survey and Feedback driven improvements to current offers?
A "Build and Design it yourself On-Line" type bike. Many competitors are offering this. Doing so encourages "Go your own way" thinking and styling.
A new, revolutionary offer with all of the above?
This may be yet another reason I am seriously looking to sell the Bonneville and go with something else next year. I'm not liking the inaccessable, non-communicative Triumph company, and don't wish to be an "orphan" bike owner within the next 5 years.
My .02 cents worth, and worth every penny.

